Upcoming third-party policy update enforces severe penalties for significant violations, including immediate account suspension ...

Google's helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement.

Mustafa Suleyman, the CEO of Microsoft AI, is working on simplicity after taking over as the head of Bing Search and AI efforts at Microsoft. Suleyman wrote on X, “Simplicity is one of the core ...

Leigh Stark is an award-winning Australian technology journalist, publisher, and SEO specialist. For over 10 years, he's worked across search marketing, supporting clients such as RateCity, National ...

Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.

OpenAI's Varun Shetty also said publishers will be fairly compensated through 'significant incremental traffic from new audiences.' ...

Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success.

Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and ...

New features like negative keywords and improved reports help refine campaigns, offering more control for advertisers.

Google Search is rolling out Store ratings to more countries, the company announced today. Store ratings have been available for US searchers for years, and are now expanding to Australia, Canada, ...

Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses.

TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.