Snowflake launched its Media Data Cloud, a suite of solutions built specifically to serve businesses with media and ...
Sponsored post byDave Osbornhead of North America commercial and global partnerships, Xandr XandrSPONSORED BY:As consumer ...
General Motors is the first brand to adopt NBCUniversal's first-party data platform, NBCUnified — but it's just one of many ...
The advertising ecosystem needs a better name to describe supply chain optimization as it starts to converge with industry ...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podded Plants Podcasters have a new trick for ...
Data and ID resolution platforms help advertisers reclaim control over reach and frequency, but there's no single solution to ...
Sponsored post byMike PeraltaVP and GM T-Mobile Advertising SolutionsSPONSORED BY:Mobile phones have come to play a large ...
Federal law requires ads to be truthful, to not mislead audiences and to be backed up by scientific evidence when necessary.
After weathering the pandemic, BoardingArea is betting on revenue diversification and a revamped programmatic tech stack for ...
Reaching multicultural streaming audiences calls for a different approach than programmatic audience targeting on display and ...
Ads.txt was created to identify and help prevent fraud or non-transparent dealings in programmatic. But ads.txt also helps to quantify Google’s ad tech footprint. Of the top one million sites that ...
After a hiatus from ad tech, Brian O’Kelley is back with Scope3, a new startup to help ad tech companies reduce their carbon ...