Live shopping is a $400 billion industry in China. The live shopping market in the US is $20 billion. Why? Social media has been a petri dish for live video... Continue reading » ...
Apple uses “information a customer includes in their Apple ID account” for ad targeting purposes. If that isn’t monetizing ...
In addition to highlighting Spotify’s first-party data, Wrapped has become the company’s most effective marketing tool, and ...
The Local Media Consortium (LMC) sees firsthand how hard it’s become for local news publishers to monetize, and it's ...
AI-generated art is cool, but it also raises a lot of tricky ethical questions. Chris "Skip" Wilson, Shutterstock's VP of ...
The Thanksgiving to Cyber Monday online shopping bonanza was in full effect this year. But it’s hard to make judgements about ...
TV advertising is complicated enough without also having to worry about child-focused privacy regulations. But buyers and ...
Advertisers of all stripes are rethinking their ad measurement and attribution strategy. Signal loss and all that. But the ...
Place Exchange's geospatial ad units let marketers programmatically serve ads across any mobility media inventory located ...
Following Elon Musk's takeover of Twitter, the heads of privacy, security and compliance left the company. The door is open ...
SSPs were among the first in the ad tech ecosystem to build profitable businesses. But now, their future in the programmatic ...
Yahoo has taken a 25% stake in Taboola as part of a 30-year exclusive ad deal that makes Taboola the primary native inventory ...