I turn 60 this year. In most industries, that milestone comes with a quiet easing toward the exits, advisory roles, ...

Hong Kong Ballet is taking one of the world’s biggest pop culture icons global with its hyper-stylised 80s ...

At this point, asking "is there anything BTS hasn't sold?" is the more interesting question. Samsung. McDonald's. Hyundai. Louis Vuitton. The South Korean tourism board. Oxygen? Water? It feels less ...

Xiaohongshu Business and the Singapore Tourism Board (STB) have officially signed a strategic Memorandum of Understanding, in ...

Digital advertising was supposed to kill the black box. Instead it has built a bigger one and convinced marketers that anything dressed up as artificial intelligence deserves to be trusted. Digital ...

BlueFocus chief executive Fei Pan believes the future of marketing lies in a “symbiosis of carbon and silicon” w ...

These are everyday scenes of how AI-powered super apps are reshaping daily life in China. China’s digital infrastructure evolved differently from the rest of the world. Unlike markets reliant on ...

Culture-led brands rise in fashion and lifestyle The second shift is newer and more complex: the rise of culture-led brands ...

Which brings Ad Nut to UOB’s latest ‘Homecoming’ campaign. The film follows a young man returning to Singapore after graduating abroad, as he reconnects with everything he’s missed: home-cooked meals, ...

Filipino fast-food restaurant chain Jolibee has beaten stiff competition to claim the top spot in our list of the top 10 best-loved brands by consumers in the Philippines. Jollibee has topped the list ...

Publicis Groupe has hired Javier Campopiano, the former global chief creative officer at Omnicom Advertising, as CCO for Leo ...

Woolley Marketing is a monthly column for Campaign Asia-Pacific, penned by Darren Woolley, the founder and global CEO of ...