Even though its unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy ...
The trade groups shared a joint statement criticizing recent comments from IAB CEO David Cohen that described parties like ...
While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going ...
For the final stage, Smirnoff on Jan. 29 tested three finalists on football knowledge, game day entertaining and cocktail ...
The study, which Acast conducted in order to understand the sentiment and overall knowledge that US marketers and advertisers ...
Account-based marketing platform RollWorks, a division of NextRoll, today announced RollWorks In-Market Account Finder, a new free capability to help organizations discover sales-ready accounts within ...
The high-stakes tie-up challenges consumers to bet on various aspects of the brewer’s big game spot for the chance to win a ...
As channel preferences change and spend shifts to performance campaigns, Jeriad Zoghby will head up the group’s commerce ...
Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a ...
Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid ...
To assist in the celebration of romantic football weekends for years to come, Fiorucci Foods returns with its latest ...
Yimer will continue in his role as SVP and Head of Momentum’s Sponsorship Consulting practice in addition to leading DE&I. Yimer has over 15 years of sports and entertainment industry experience, ...