The importance of brand in B2B marketing has “never been more important”, according to a study by Dentsu into B2B buying ...

From new research revealing the key skills B2B marketers feel they are lacking to John Lewis reviving its ‘Never Knowingly ...

An investigation by the CMA has provisionally found that Google’s market dominance and “self-preference” could harm thousands ...

Marketing can be a profession of contradictions. One characterised by an air of entitlement and exceptionalism on one hand, ...

The advent of AI search is going to cause headaches for Google - and change the balance of power from performance marketing ...

Aperol has quintupled in growth over the past decade, but the brand is not looking to innovate into new flavours or cocktails ...

John Lewis has made its biggest-ever investment in marketing as it seeks to redress value perceptions about the brand, and ...

After retiring the price matching promise two years ago, John Lewis is bringing it back in a new format, now making it ...

There has been a spate of collaborations in recent months as brands look to raise awareness and grow affinity by reaching ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Marketing and finance are often portrayed as adversaries, but having worked in both agencies and as an investment analyst, ...

Some 26% of marketers plan to cut ad spend on X in 2025, according to new Kantar data, which also finds consumer ad ...