Running the numbers through different scenarios enables you to identify the budget that’s needed to reach your targets and ...

Budgeting and planning season may sometimes feel like fighting a losing battle for marketers, but it should be a moment to ...

Research from YouGov suggests more than two in five podcast listeners are avoiding advertising entirely, while just 14% say ...

Research from the CMO council has found that, despite the importance of intra-department collaboration, true collaboration is ...

Claire Farrant is joining the oil giant after eight years at Lidl. BP has appointed Claire Farrant as its vice-president of ...

From a lack of representation in shops and social to the reality of ‘buy now, pay later’ debt, here are the most important ...

For those facing tricky budget negotiations or trying to get innovation green-lit there’s no silver bullet to success, but ...

Marketing can only generate an effective pipeline if it targets the same buyers as sales, but new research shows the overlap ...

From cautionary tales from the budgeting and planning frontline to the changing nature of retail, it’s been a busy week.

Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for ...

Five former CMOs with lots of experience across a multitude of sectors and brands share their budgeting horror stories and ...

EA Sports’ top marketer on what goes into rebranding a product with 30 years of heritage - and how utilising strong ...