We look at the brand activations and marketing campaigns at Maha Kumbh Mela 2025, showcasing how companies are engaging ...

The ad sees Viswanathan Anand and Gukesh Dommaraju flexing their career achievements, learning new Gen Z lingo and throwing ...

This marks Wondrlab’s seventh acquisition and second in technology, giving BigStep access to its network and a gateway to ...

Previously in December, journalism organisation RSF had urged Apple to remove its new generative AI feature following a ...

Companies like Hindustan Unilever, ITC, Parle Products, and Adani Wilmar are introducing packs tailored to quick commerce ...

Mark Zuckerberg, CEO of Meta, has been accused of deliberately using copyrighted material from pirated books to train ...

With over 18 years of experience, Gopalia has worked with both agencies and brands. In his last role with Viacom18, he led ...

The rebranding follows its acquisition by Warburg Pincus and co-investors, with a ₹1,225 crore investment boosting the ...

A new analysis has uncovered a network of over 200 properties that include mostly AI-generated, ad-supported 'AI slop' sites.

Social Samosa’s podcast, ‘The Quick Call’ dives into the latest updates of the Advertising, Marketing and Media world. In ...

Brand and agency leaders share how luggage brands in India are leveraging storytelling, pop culture, innovation, and ...

Adriana Usvat of FLC Marketing, highlights the shift to consumer-first strategies, driven by hyper-personalisation and ...