Predictions for the B2B events sector are good. However, the industry has some issues to overcome, says Andrew Kyrejko of ...

For The Drum’s B2B Focus, we explore how Autodesk’s groundbreaking campaigns – from restoring Notre Dame to reimagining the ...

Celebrating 40 years since the band’s festive hit Last Christmas was released, ad agency TBWA\Neboko has reimagined scenes ...

Liquid Death and Depend team up for the Pit Diaper, a $75 pleather garment that lets concertgoers stay hydrated without ...

It might have a bad rep, but B2B marketing can be as fun as its consumer-facing counterpart, says Jonathan Izzard of Wonder.

Life Fitness’s new fitness range takes working out to a whole new level. But navigating complex B2B buyer journeys has been ...

As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells us what it ...

As part of The Drum’s B2B Focus, the Dow Jones executive shares insights from her own experience of collaborating with ...

As the concepts B2B marketers communicate become more complex, agencies find ingenious ways to tell their stories, says Jamie ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

The software company believes its recently launched Agentforce will not only find diverse applications in marketing, sales and commerce – but will also help it win business from Microsoft.

Publicis ends 2024 on a high as it becomes the largest holding company in the world for the first time in its history. Green ...