TikTok support is strong among Gen Z, the app’s core constituency, as it battles for its existence in the U.S., and a new ...
TV Guide was once an ode to culture-defining brands—from NBC’s “Must See TV” era of Thursday night hits including “Friends” ...
Agencies are increasingly forming specialized practices to help brands navigate challenges, including confusing ad deals, in ...
Hot Wheels is selling an inclusive toy and Krispy Kreme teams up with McDonald’s—plus, why it was a bad week for Panera and ...
Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 8 hours 53 min ago By Ad Age and Creativity ...
The VP of U.S. marketing shares her thoughts on learning from diverse points of view—and getting out and exploring the world.
Reddit is handing over some advertising tasks to artificial intelligence with a chatbot that writes copy. On Thursday, Reddit released the new AI features in its ads manager, which is designed to ...
The Home Depot is hosting an upfront-style pitch for its rebranded retail media business as it seeks to attract more ...
A few highlights: A mother and daughter gaze skyward in their firefly-filled backyard in the latest from Breyers. Little ...
Parker Herren is Ad Age’s TV reporter. He was previously a freelance journalist and podcaster covering pop culture and ...
General Electric’s legacy of innovation and its future are the focal points of a new campaign premiering today during MLB’s ...
From social media leaders to agency founders, these Gen Z leaders are ones to know across brands and agencies.