The retailer gave suppliers an inside look at consumer insights, business strategies and a road map for a growing ad channel at its first “InFronts” event.
The Pernod Ricard vodka brand has moved its metaverse activation, Absolut.Land, to accommodate VR and other consumer preferences.
The solution will offer advertisers transparency into the percentage of suitable content their ads appear against and will arrive in the coming months.
Some companies spend more than 10% of their revenue on marketing, but a relatively new trend is emerging that’s making many ...
Launch partners WeightWatchers, GE Appliances and New York Times Cooking are using the platform to bring Instacart to their apps and websites.
Strained budgets and a “chaotic environment for consumer trust” were top challenges identified by Forrester, which urged marketers to be proactive.
In-game ad spending is expected to grow from $8.53 billion in 2024 to $11.49 billion by 2027 as the space remains a top area of interest for marketers.
Debuting ahead of Passover, the makeover was spearheaded by an agency that has recently helped refresh mass-market brands like M&M’s and Kraft.
The Doritos and Cheetos maker said the platform will make it easier for consumers to find the 25 products within its portfolio that have the seasoning.
Nike is committing to “bolder and more distinctive” brand marketing as it seeks a rebound, CEO John Donahoe said on a call discussing third-quarter earnings with analysts last week. The Summer ...
In a move to target niche audiences, special packaging from the PepsiCo brand offers codes redeemable for products from brands like Xbox and GoPro.