While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in seasonal ...
Multi-year deal now includes Over the Top measurement . NEW YORK – March 27, 2024 – Nielsen, a global leader in audience measurement, data and analytics, announced a multi-yea ...
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising ecosystem.
Mexico February provides a macro-analysis of how streaming-capable consumers access content through the main television ...
Nielsen, a global leader in audience measurement, data and analytics, and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media.  As part of the deal, ...
Nielsen, the global leader in audience measurement, data and analytics, announced today that Anil Goel has joined Nielsen as the Chief Engineering Officer. As Global Chief Engineering Officer, Goel ...
Auckland, New Zealand – March 27, 2024 – Data released today by Nielsen Ad Intel, New Zealand’s most comprehensive ad spend ...
Poles spent an average of 4 hours and 8 minutes a day in front of their TV screens in February, which is about 11 minutes ...