Sotheby’s Magnificent Jewels will go down in jewelry history. Thursday’s auction set multiple new benchmarks for the market and the auction house itself. The $95.9 million sale achieved the highest total for any jewelry auction ever staged at Sotheby’s in New York.

A 10.5-carat diamond named the “Eternal Pink” sold at auction Thursday for just under $35 million. This gem is extremely rare for achieving the highest grade available for the already uncommon pink diamonds. It’s also been classed as “internally flawless.”

The 55.22-carat Estrela de Fury from Mozambique, the largest ruby to have been sold at a public auction, achieved a hammer price of US$30 million after 90 seconds of bidding. Moments later, a diamond Sotheby’s calls “ Eternal Pink ,

The Sotheby’s Magnificent Jewels sale in New York held June 8 is the first auction to sell two items for more than $30 million

NEW YORK -- The world's most expensive diamond and ruby have been sold in the same auction -- a first in auction history. A 55-carat ruby sold for nearly $35 million at Sotheby's Magnificent Jewels Auction. Shortly after, the most vivid pink diamond, known as the Eternal Pink, also sold at the auction.

Pink diamond and ruby make history as they fetch £28 million each at auction - The jewels were sold during Sotheby’s Magnificent Jewels sale in New York on Thursday.