Morning Consult's survey of moviegoers comes in the wake of AMC Entertainment announcing its plans to eliminate the one-price ...

AMC Theatres is changing how it prices tickets. According to a press release, the new ticket pricing initiative, called "Sightline at AMC", will offer "experience-based" seat pricing similar to ...

AMC operates the AMC Saratoga Springs 11 in Saratoga Springs. Seats classified as “standard sightline” will be at the regular price. If you want to pay less for the “value sightline” seats ...

AMC Theatres announced a new ticket pricing initiative Monday that has customers paying based on where their seat is located. The initiative, called Sightline at AMC, is described by the company ...

AMC Theatres, the largest movie theater chain in the United States, announced that it's changing how it prices movie tickets. Instead of charging a set ticket price, ticket costs will vary by seat ...

Coming soon to an AMC Theatre near you: higher prices for good seats. The country's largest movie theater chain has announced plans to price tickets based on seat locations in auditoriums ...

AMC Theatres is altering its prices to a new model that will change the cost of movie tickets depending on a viewer’s seat location, Variety reports. The movie theater chain, which is the ...

Hundreds of theaters have shuttered since the onset of the pandemic, but those that remain are betting that making ...

AMC Entertainment CEO Adam Aron said the new Sightline ticket pricing regime the chain’s trying out in three markets has the potential to expand the moviegoing market and prevent future price ...

The spread of dynamic pricing comes with changes in technology, such as algorithms to balance pricing with demand.