Sportswear maker Adidas on Wednesday reversed course 48 hours after asking the US Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes.

The Black Lives Matter Global Network Foundation faced opposition from Adidas over the BLM logo.

Sportswear maker Adidas AG on Wednesday reversed course 48 hours after asking the U.S. Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes.

Adidas reversed an attempt to block a Black Lives Matter logo from being trademarked, just two days after asking U.S. authorities to reject the design.

The company had said in its filing that a yellow-stripe design used by Black Lives Matter was “likely to cause confusion” with its own.

The firm previously said a Black Lives Matter design would create confusion with its famous three-stripe mark.

Adidas is set to “withdraw its opposition” to the Black Lives Matter Global Network Foundation using a three-stripe design similar to the sportswear brand’s own iconic design, following ...

adidas Withdraws Its Opposition to Black Lives Matter's Three-Stripe Design The German sportswear imprint initially claimed that it was going to “dilute the distinctiveness” of its logo.

Adidas AG ADS 0.99% said it would drop its opposition to Black Lives Matter’s bid to trademark its logo design, which, like the sportswear company’s emblem, features three stripes. The German ...

Sportswear maker Adidas on Wednesday reversed course 48 hours after asking the U.S. Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes.