Adidas said in the filing that it has been using its logo since 1952, and that the Black Lives Matter design could cause confusion, making shoppers think their goods were connected or came from ...

Adidas said in the filing that it has been using its logo since 1952, and that the Black Lives Matter design would likely make shoppers think their goods were connected or came from the same source.

While Adidas has supported the Black Lives Matter movement, by posting it on their Instagram, the photograph did not feature the three-strip design. Featured Weekly Ad ...

Adidas will drop its opposition to a trademark application by Black Lives Matter for a logo that features three parallel stripes, according to a statement Wednesday, two days after the sportswear ...

adidas Withdraws Its Opposition to Black Lives Matter's Three-Stripe Design: The German sportswear imprint initially claimed that it was going to “dilute the distinctiveness” of its logo.

A Black Lives Matter design BLM rose to prominence after the 2012 death of Trayvon Martin, an unarmed black 17-year-old who was shot by neighbourhood watch volunteer George Zimmerman, in Florida.

In its filing, Adidas said it had been using its logo since 1952 and that the Black Lives Matter design could lead to confusion among consumers and possibly make them think that their products are ...

Adidas reversed an attempt to block a Black Lives Matter logo from being trademarked, just two days after asking U.S. authorities to reject the design. “Adidas will withdraw its opposition to ...

Sneaker giant Adidas AG has asked the U.S. Trademark Office to reject an application for a Black Lives Matter trademark featuring three parallel stripes, arguing it could mislead the public.

Sportswear maker Adidas AG on Wednesday reversed course 48 hours after asking the U.S. Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes.