The law would fine social media platforms like TikTok, Facebook, X, and Instagram for failing to stop children younger than 16 years old from having accounts.

Australia’s parliament has passed a law banning social media for children under 16, putting tech companies on notice to tighten security before a cut-off date that’s yet to be set.

With Australia set to ban social media for under-16s next year, the digital landscape faces a seismic shift. As younger audiences move offline and platform trust erodes, marketers must fundamentally rethink their approach to reaching consumers, argues Veridooh co-CEO Mo Moubayed.