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Adobe reports $7.9 billion in online spending on Black Friday, up 8.2% from 2023, and expects final online numbers between $10.7 and $11 billion.
Black Friday online shopping this year hit a new high with $10.8 billion in sales, according to Adobe Analytics.
Boston Globe columnist Shirley Leung noted that Black Friday's excitement has changed, as fewer people lined up for early-morning sales. Instead, online shopping saw record sales.
As many opted to surf the web instead of face the crowds the day after Thanksgiving, shoppers spent a record $10.8 billion in online purchases. Cyber Monday is set to smash another spending record.
One of the biggest shopping days of the year is nearly here, and retailers are readying for the Black Friday rush both in stores and online.
That’s (almost) a wrap on Black Friday, and all signs point to consumers being more than happy to shop. Americans spent $7.9 billion online as of 6:30 p.m Eastern, up 8.2% year over year ...
Most Black Friday shoppers bagged their deals online this year, with record spending Black Friday shoppers pass by at the Walden Galleria's Macy's in Buffalo, NY., on Friday.
Black Friday online shopping this year hit a new high with $10.8 billion in sales, according to Adobe Analytics.
Shoppers spent a record $10.8 billion online on Friday, over 10% more than they did last Black Friday, according to data from Adobe Analytics, which tracks retail transactions.
Black Friday shoppers spent a record $10.8 billion online: What did people buy? Deep discounts on toys fueled the spending spree, according to Adobe Analytics.
As many opted to surf the web instead of face the crowds the day after Thanksgiving, shoppers spent a record $10.8 billion in online purchases. Cyber Monday is set to smash another spending record.