As Elon Musk struggled to rebuild X's ability to generate revenue, the site suffered a mass advertiser exodus late last year, and at least some of those departures were evidently due to pro-nazi content. A few months later, Musk told advertisers "go fuck yourself."

In other news…the ad sales desert at X is going to get a lot worse next year. A record number of companies plan to pull back their ad spending on the site in 2025, according to a global survey by market research firm Kantar.