British American Tobacco's admission that its U.S. cigarette brands will be worthless within decades has ramped up pressure on the company to prove it can better compete in alternatives like vapes.

British American Tobacco has written off £25billion from the value of its US cigarette business due to people ­switching to smokeless alternatives and tough trading conditions. Chief executive ...

The maker of Lucky Strike and Pall Mall cigarettes says its smoking business in the US is dying out. British American Tobacco (BAT) wrote off £25bn ($31.5bn) in value due to the changed outlook ...