Kroger raised the lower end of its annual sales forecast after topping quarterly results on Thursday, as its efforts to offer freshly sourced groceries at lower prices helped draw customers looking to stretch their dollars.

Kroger raised the lower end of its annual sales forecast after topping Wall Street expectations for quarterly results on Thursday, as its efforts to offer freshly sourced groceries at lower prices helped pull in customers looking to save money.

Kroger Co. lifted its full-year guidance as the grocery-store operator benefits from consumers prioritizing spending on groceries and other essentials.

Kroger beat Wall Street estimates for quarterly same-store sales and raised the lower end of its annual sales forecast on Thursday, as its efforts to offer freshly sourced groceries at lower prices helped pull in customers looking to save dollars.

Kroger (KR) is proving that even in uncertain times, the grocery chain is thriving. Shares of Kroger increased after the grocery giant reported strong second quarter earnings that revealed, despite shaky economic conditions and ongoing regulatory battles,