McDonald's CFO Ian Borden said lower-income customers have been pulling back spending on fast food and other types of restaurants. The fast-food giant said it wants to raise its share of the ...
More low-income consumers are choosing to eat at home instead of dining out after years of fast-food price hikes, McDonald's CFO says. Ian Borden told analysts at the UBS Global Consumer and ...
It projects McDonald’s somewhere in the low-mid 14,000 range domestically. CFO Ian Borden, speaking recently at the UBS Global Consumer and Retail Conference, said the brand anchored down in ...
After all, what happens if McDonald’s of all concepts loses its value halo? First, it’s important to understand why. As CFO Ian Borden noted during the UBS Global Consumer and Retail ...
McDonald's customers want bigger burgers instead of luxury ones, CFO Ian Borden said. McDonald's spent years trialing premium burgers. "We weren't successful," he said. The chain is now piloting a ...
“It’s a challenging consumer environment,” said Ian Borden, McDonald’s CFO, noting that many consumers are trying to manage inflation, higher interest rates and dwindling savings ...
McDonald's customers want bigger burgers instead of luxury ones, CFO Ian Borden said. McDonald's spent years trialing premium burgers. "We weren't successful," he said. The chain is now piloting a ...