After years of mostly sitting on the sidelines, two streaming companies that have long been reluctant to bundle their wares with competitor services seem a bit more open to the idea. On Monday, the telecom giant Verizon announced a $10 per month deal that includes the ad tiers of both Netflix and Max.

Verizon myPlan customers will soon be able to get a 40% discount to the streaming services Netflix and Max through the carrier’s new bundle offering.

The streaming war has led to subscription confusion for consumers, and now Verizon is the latest company to turn back to bundles as a way to solve that issue while luring people to switch to its latest unlimited plans.

Verizon is making its latest aggressive push to bundle up streaming packages - offering ad-supported versions of Netflix and Warner Bros. Discovery's Max for $10 per month to wireless subscribers on unlimited plans.

Verizon said Monday it’s offering a discounted bundle of Netflix and Max streaming subscriptions. The pairing of the two services is the first of its kind, giving the carrier’s myPlan subscribers a 41 percent discount over buying the two ad-supported plans individually.

Verizon today announced a new partnership with Netflix and Max that will see the carrier offering a combined streaming bundle option to customers

Verizon customers will be able to pay just $10 a month for access to both Netflix and Max through a new bundle package available beginning this week — a move industry experts say could see streamers start to favor partnerships over competition.