SMU Athletics announced “Mustangs Partners,” a full-service revenue, NIL, and brand unit designed to aggressively pursue ...

SMU fans cheer a score during the first half of an NCAA football game TCU at Ford Stadium on Saturday, Sept. 21, 2024, in Dallas. Smiley N. Pool / Staff Photographer UNIVERSITY PARK — SMU had been ...

SMU has launched Mustang Partners, a new revenue-generating division focused on pursuing revenue and brand opportunities to benefit both athletes and the athletic department. With the full-service ...

SMU Athletic Director Damon Evans speaks before the movie as SMU hosted an advance screening of the new ESPN documentary, “Thunder On: Resurgence of the SMU Mustangs” at Moody Coliseum in Dallas on ...