(Reuters) -Starbucks new CEO Brian Niccol laid out his plan for the first 100 days on Tuesday, saying he would focus on enhancing customer experience and coffeehouse culture at its stores in the United States. Niccol took over from Laxman Narasimhan on Sept. 9 at a time when the coffee chain is tackling weak demand in the United States and China.

Starbucks CEO Brian Niccol admitted that in some U.S. stores, the retailer isn’t “always delivering” great coffee and sterling customer service.

Starbucks' new CEO Brian Niccol said he would focus on reinvigorating coffeehouse culture at the chain's stores in the U.S. as he takes the helm in the midst of patchy demand for its pricey lattes.