From self-serve milk to more free refills, Starbucks has been making multiple policy changes under CEO Brian Niccol.

The coffee chain is scaling back promotional ... a shift from deeper discounts that spanned many months earlier this year, like “buy one, get one free” and 50% off. Starbucks also isn ...

Discover how Starbucks is transforming in 2025 with simplified menus, new pricing strategies, and faster service times.

The coffee chain is scaling back promotional offers through its mobile app to get customers to pay full price for coffees and teas. Starbucks offering fewer discounts to boost sales, brand Skip to ...

But based on an announcement on Friday, the company might not get there without cutting jobs ... what the company has been calling its "Back to Starbucks" plan - Niccol said the coffee chain ...