CEO Brian Niccol has Starbucks trying to pick up market share in China with sharp discounts on products it sells there.

BEIJING] Starbucks on Monday (Jun 9) announced price cuts for a slew of its tea-based beverages at its stores across China, ...

"Honestly the 25 stars is what keeps me going back ... Starbucks offers incentives for customers to bring their own reusable cups, including the 25-star bonus and the $0.10 discount, in an effort ...

New Starbucks CEO Brian Niccol is on a mission to revive the coffee chain. In the most tangible change since his appointment ...

Starbucks on Wednesday promoted its North America chief coffeehouse officer Mike Grams to chief operating officer as part of ...

Starbucks Corporation (NASDAQ:SBUX) is one of the best stocks for a dividend stock portfolio. The company recently announced ...

Niccol said in the message his company is transitioning to ‘Back to Starbucks,’ which he believes will allow the company to display growth. “We’re relying less on discounts to drive ...

New York (CNN) — Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to boost profits.

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Despite weak sales trends, the dividend appears solid. At the current quarterly payment of $0.61, Starbucks is distributing 85% of its trailing earnings in dividends. Even with earnings expected to ...