All of a sudden, millions of Swifties were turning their attention toward the NFL, and Kelce, for the first time. The Swift-Kelce relationship was its own new economy, and brands big and small took notice.

NFL star Travis Kelce shared whether he plans to spend Thanksgiving with Taylor Swift amid their burning red romance.

Taylor Swift is on hand at Lambeau Field to watch Travis Kelce and the Kansas City Chiefs in their Sunday night game against the Green Bay Packers

Taylor Swift was spotted cheering for Travis Kelce at his latest football game.

Fans in Green Bay were quick to notice the pun potential of quarterback Jordan Love playing against Swift's boyfriend.

Taylor Swift was in snowy Wisconsin on Sunday to cheer on her beau, Kansas City Chiefs tight end Travis Kelce.