YouTube is developing tools to detect the use of AI-generated versions of users’ voices or physical likenesses in videos without their consent. In an announcement today, the Google-owned platform said these tools will protect creators on its platform.

YouTube has created new tools to detect AI-created videos.

Adobe is diving deeper into generative AI as it announced this week that it's upgrading its AI model Firefly to include video generation capabilities. Adobe teased the new feature in a video where we can see someone inserting a lengthy prompt in a query box to create different kinds of videos.

Adobe previewed its upcoming video AI tools, part of the Firefly video model the company announced in April, in a newly released YouTube post. The features (and model) are expected to arrive by the end of the year and be available on both the Premiere Pro beta app,